Common SEO Myths and Mistakes

Some simple things to avoid, to help you get your website on target.

Using the wrong keywords
People choose keywords that in their mind are descriptive of their website but that average users just may not search for. The keywords you choose to target must consider how the user approaches the site. Stick with the common lexicon and away from corporate jargon that most people will not search for.

All Flash Websites
Flash might be attractive, but not to search engines and users. Flash sites typically mean longer wait times for users and are not as friendly to analytics and tracking programs as you may think. Also, with the growing number of mobile devices on the market dropping their support for Flash, your ability to reach every user possible is diminished. If you really insist that your site be Flash-based, and you want search engines to find it, provide an html version as an alternative.

Lack of Consistency
If you want to be successful in this competitive market, you need to constantly analyze and maintain your site, keep an eye on the competition and stay up to date on changes in the ranking algorithms of search engines.

Images vs. Text
Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinct, but in terms of SEO, using images for headings and menus are a big mistake.

Domain Name
Having a keyword as part of a URL is a big bonus when attracting search engines. It’s possible to rank high even without keywords in the URL, but with keywords within your URL you will gain an additional advantage over a competitor’s site without.

Back link Spamming
It is a common delusion that more back links are ALWAYS better and because of this webmasters resort to link farms, forum/newsgroup spam etc., which ultimately could lead to getting their site banned by the search engines completely.

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