Search Engine Optimization Myths & Mistakes

Wrong Keywords

People choose keywords that in their mind are descriptive of their website but the average users just may not search them. The keywords must represent how the user approaches the site. Stick with the common lexicon and away from jargon.

All FLASH

Flash might be attractive, but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version as an alternative.

Lack of Consistency

If you want to be successful in this competitive market, you need to constantly analyze and maintain your site, keep an eye on the competition and stay up to date on changes in the ranking algorithms of search engines.

Images vs. Text

Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO, images for headings and menus are a big mistake.

Domain Name

Having a keyword as part of a URL is a big bonus when attracting search engines. Yes, it is possible to rank high even without keywords in the URL, but if you have keywords in the URL this gives you an additional advantage over your competitors.

Backlink Spamming

It is a common delusion that more back links are ALWAYS better and because of this webmasters resort to link farms, forum/newsgroup spam etc., which ultimately could lead to getting their site banned.