The C7 SEO Campaign

The SEO Campaign is designed to achieve specific goals over time while showing a steady return on investment. Search engine placement cannot be guaranteed, and anyone who says otherwise is simply lying. But, with a smart and focused campaign you give yourself the best opportunity to succeed.

Set Goals

This is the key step in preparing for the analysis phase. Set targets and look for realistic opportunities to reach them. Your goals may include increasing your page rank, search result placement, increasing site entry on specific terms, audience retention and increased user registration.

Keyword Analysis

This begins by examining your business, your competitors and target audience to determine the appropriate keywords and phrases to define your product and service offerings. From this a subset of the most valuable and useful words are defined based on current search trends, density and several other factors.

Implementation

Using the Mantis suite and our SEO tool set we carefully implement the SEO Campaign on your site. This includes all technical aspects including page titles, urls, meta-tags, homepage content, keyword density. Automated monitoring software and multiple analytical tools are engaged behind the scenes 24 hours a day.

Monthly Monitoring and Maintenance

Your website is a living application and unless you monitor it and adjust it to the trends set forth by your users you will never be able to completely monetize your search engine optimization efforts. This is the ongoing aspect of running a successful SEO Campaign, every month the success of the campaign is measured and adjustments are made for optimal performance.

On a monthly basis customised reports are prepared and delivered to you for review. These reports help us work together to understand the effectiveness of the campaign. As part of the SEO program c-Seven will make recommendations based on the monthly analysis to optimize your strategy.